Everyone Loves Disruption… Until You Start Disrupting

Almost nobody actually wants change. We say we do. We might even read a book or two about it. But deep down, most people want to work with what they already have—not challenge it. Even in places that talk a big game about innovation, like academia or startup culture, the real disruptors are rare. Very rare.This is a conversation about what it really feels like to push against the norm. Why it’s so hard to get others to buy in. Why even well-meaning people quietly back away when the change starts to feel real. Why trust takes years. And why—despite all this—it still matters to keep showing up and trying to move the needle. Slowly. Quietly. Relentlessly.This isn’t about grand revolutions. It’s about why most people don’t go beyond what they need to do, and what happens to those who do.