Everyone Says You Need a Newsletter. There's Another Way.

Nearly 350 billion emails are sent every day. The average click-through rate is about 2%. If you keep hearing you MUST have an email strategy, or you've ever poured your heart into a thought leadership newsletter and suspected it went directly t the spam folder, scooch in--I have another idea for you. I'm not here to trash email marketing. Lots of founders have built beautiful, high-performing businesses with newsletters at the center. But if emailing on the regular feels like squeezing into jeans that no longer fit, and giving literal voice to your ideas out loud feels like breathing, you're not alone. Inside this episode: Why inbox overwhelm is real, and screaming into the void is a justifiable pain point The refreshing alternative of podcasting as emerging, fertile, creative territory The parasocial magic of voice...flaws, mispronunciations, and all If you're podcast-curious or podcasting-stalled, email me at [email protected]. Tell me the one thing stopping you. I'll help you think it through. About the show Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder of Sounds Great Creative Podcast Strategy. Learn more at www.soundsgreatstrategy.com.