Everyone’s got the same model. Now what?

Everyone’s building on the same foundation models. So how do you stand out? For Imagen AI, the answer isn’t bigger models, it’s smarter loops. CEO Yotam Gil joins Yuval to unpack how personalization, workflow integration, and continuous feedback turned Imagen’s photo-editing engine into a true moat. But that’s only half the story. The other half is speed: how a two-person Commando Squad at Imagen uses “vibe-coding in production” to prototype new ideas in one or two sprints, test them in the wild, and kill what doesn’t stick — without hurting the core product. It’s a conversation about differentiation when models are commodities, and about building a culture that moves as fast as the tech it’s built on.