Everyone's Their Own Publicist Now — Is That Killing the Industry or Saving It?

Social media handed every founder a megaphone. The question is whether they know how to use it.In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio dig into one of the most contested conversations in the industry right now: with LinkedIn thought leadership, TikTok brand storytelling, and Instagram carousels functioning as press releases, do founders still need a publicist? They get into what founders actually get right when they tell their own story, where the DIY PR approach quietly goes sideways, and why the blind spots that come with doing your own PR can do more damage than no PR at all. Jenna shares what she sees on the agency side when founders come to her after years of going it alone, and Alexandra breaks down what actually happens when a founder cold pitches a journalist directly.The answer isn't that founders should stop owning their story. It's about knowing which parts of PR to keep close and which parts to hand off.This episode is brought to you by Levitate. Get 35% off your first year by visiting levitate.ai/CYP.🎧 Listen now on Spotify, Apple Podcasts, and YouTube.