Everything AI in Travel - REWIND with Stephanie Daniel from Legends

In this REWIND we talk about the hot button topic of personalisation with AI. Stephanie Daniel from Legends isn't just theorising about the possibilities, rather she and her team are building the pieces needed for this to become a reality. Generative AI can absolutely tweak each piece of consumer content making it specific and relevant to the user. However it needs to know who that user is and build that into the prompt that creates the content. All possible but not easy and things like GDPR and the potential disappearance of cookies make it harder. Legends however think they've got the answer. Listen in to this episode to hear what it is.