Amongst this group of very successful people, it was very clear that Jimmy is an outlier. He's an outlier because of his mindset, because of his ambition, because of his level of obsession, because of his work ethic, because of his absolute disregard for social norms. Let me just tell you something that's good out. I feel like I can rule the world, I know I can be what I want to.
I'm alone in it like a day zone. What's up, Sam? I'm back from Camp MFM. You know, can't, is it even called a Camp MFM?
If only one of us went, I don't know. We have to debate that, but I'm back. I have so much good stuff to share. I have, this is, it's a crazy event.
Aussie is kind of a batch of crazy event. I'll give it a batch of crazy. It is so interesting what happened here. I have so many notes I'm gonna share with you, but first I saw something completely unrelated that I gotta tell you about.
By the way, before we even get to all of that, we have to explain that you hosted this big event. Now you're gonna tell me some amazing thing that you just saw. We do all of this for free, and all we are asking for our dear viewer here, if you're on YouTube, hit that subscribe button for us. That's all we ask for.
And people say that all the time, but you wanna know what, Sean, what I wanna make sure that our listeners, our viewers know, it takes them literally a second, but it means so much to us, and it actually changes our lives if everyone does it. So hopefully people will see the dedication that we have in this content and pay us back by just giving us a subscribe. So that's all I wanted to say. Just change the life today with one simple tap.
All right, so before I tell you all about K-Boom, I gotta tell you about this amazing evil genius affiliate marketing play that I saw somebody share on Twitter. So I don't know if you saw this, it involves 23andMe. So okay, so basically this guy points us out, he goes, check this out. This is the most evil genius thing I've ever seen.
And he points out this tweet that a user, her name is Stella posted. And she says, Hey, my friend Elizabeth is looking for an unvaxed sperm donor. Damn, you're halfway there. She said, I'm looking for somebody who's blue eyes white.
Wait, which half? Like I'm vaccinated, but I'm not going to give it to give my sperm or I'm like. We're eligible. All right, so blue eyed white, 5-11 or taller, blah, blah, blah.
So it has this requirements. Big O. Yeah, big O. But then there's some things in here that are like a little bit interesting.
It makes you raise one eyebrow. So the first one, she says, follows a healthy meat-focused diet specific, but okay. Second, no Jewish or African ancestry. Slightly racist, but okay.
Then it says, should be natural insemination, she will not do IVF. Damn me. Okay, so she doesn't want to do the normal sperm donation process. It's natural insemination.
So a 5-10 white guy who's unvaxed. So basically anyone who lives in Missouri, she wants to have sex with it. Yeah, got it. So you see that first thing, then she tweets again, says, Hey, that last week got so much about it.
I just want to add some detail. So she reads it again, reiterates the criteria, but then she adds some photos of the girl too. She says, as you can see, she has beautiful pure-blooded European code work. Intelligent has a child-bearing body, which I've always dreamed of having myself.
And you're offering a way to explain it well, and they post so much pictures of her, and it's like this kind of hot model looking girl. So this guy points out, he's like, this tweet got almost 3 million views. And if you do it, if you do end the person, then they send you a link, and they're like, hey, cool, you're interested, awesome. She would love to have naturally conceived with you, random 5-11 white guy who's unvaxed.
You just gotta make sure you satisfy all the criteria. Take this 23andMe and submit results, and then that'll say that you're eligible. But it's like an affiliate code for 23andMe. It's not this girl's.
So probably, I say this girl, there's probably no girl. What actually is this fat guy in his basement is tricking tons of guys who are like, maybe I'll impregnate this hot European model. I just gotta say this 23andMe, and basically even if you get paid the normal 23andMe, like referral bonus is 20 bucks per person who does it. So if you just do the math on this funnel, 3 million people see this tweet.
Let's say that 1 10th of 1% are gonna actually go do this. That's 3,000 people that went and did this at minimum. That's 60k in revenue off this tweet. I'll do it in revenue.
Is that this crazy? That next week, 23andMe is sitting down, they're in the marketing meeting, and they're like, all right, let's do some, let's look at the data and see who our target demographic is. Wow, like, apparently this marketing company just told us they did some research. Our new users love shorts.
Should we have a bunch of white guys named Todd who wear like Jean shorts in our commercials? Like, is that our new target demographic? They're just like, everything's skewed now, where they're just like, all this one type of person. Totally, totally, totally.
I guess Twitter's our best channel, and Stella appears to be our best retailer. Who's Stella? Is it the advertising on Twitch? Is this evil or is it evil genius?
Because it's a fine line between evil and evil genius. I think it's evil genius. So let's go out to the next part, care for them at that. All right, so let's start with the following.
Was it good? Was it great? Was it life-changing? I'm gonna go with life-changing.
I'm gonna go with life-changing. That's always. Everyone I spoke with who went, it ranged between the worst was great, the highest was life-changing. So you had a good, that's a good, high-end, yes.
So let me just explain what we did. So we basically took 20 people to Greenville, North Carolina, which is middle and nowhere. We basically stayed at Mr. Beast's house there.
So last year we did this thing once and we realized, oh, this is really cool. If we bring a bunch of interesting people that we know in the business world, and then a few entertainers and some people that Mr. Beast knows in his world, this could become a very interesting event. We did it again this year.
We had 20 people and I got some highlights. I got some low lights, but where do you wanna start? How should I do this? What I actually wanted to ask you about was the evolution of Jimmy, AKA Mr.
Beast because my perception of him last year. So I went to the one last year, I couldn't go this year. But last year, how old is he? I was he 24 last year?
Well, he went. Okay, so he's super young. So here's my perception of him when I'm out of last year. He clearly had this factor of like, I hadn't met anyone like him, but when we talk about like Steve Jobs or an Elon Musk, these conquerors, like he had that it factor.
It was very clear that this guy was crazy focused and he was insane in mostly all the right ways. But he still had some aspects of a normal 24 year old. He felt a little impatient about certain things. He felt like he was still trying to like, he had great conversations, but then there's other times where it's like, oh, you're just a normal 24 year old where you maybe are you said something rude or something like that.
And then this year I heard from someone who went from the year before, they go, do Jimmy has evolved so much. He's still only 25, but which is insane. He's only 25, but he now has like is morphing into this proper visionary where I believe that he's gonna take over the world. Was that true?
A lot of that is true. You could definitely see the evolution, which is kind of crazy. So he, so if people go, no, Jimmy is basically one of the most famous people on planet earth. It's kind of like bizarre when you look at the numbers.
Like he is the biggest creator on the biggest app in the world. He's the number one most followed creator on YouTube. He's almost number one channel on YouTube. There's only like one channel that's bigger, which is like this Indian music channel.
He's the fastest growing, he's the biggest on YouTube. He's the biggest on TikTok. So the two biggest entertainment apps in the world, YouTube at TikTok. He's the number one creator on both.
Where are the stats like one out of five? What was it? Was it maybe like one out of 10 people on earth see his videos once a month or something like some stupid stat like that. Dude, you can look at this a hundred ways and it's insane.
It's like more people watch his content than watch the Superbowl every month. It's like, okay, well, what are we doing here? What is this? What does this even mean?
I think like his average video gets 80 million views. You need to be... It's hard to even fathom that. And then you go outside with him and wherever you are, it's like a Michael Jackson level of fame.
Was it really? I'm gonna go anywhere last year. But you guys... We basically go anywhere this year, but you can still see it, it still happens.
So kind of insane. So that's the first thing. It's just hard to even wrap your head around that level of fame and success at this age. He's running a billion dollar company.
So his company's worth well over a billion dollars, which is the combination of his channel. Is he the running it? Yeah, Tim. The whole ship is him, right?
But did he have a CEO or is he also the CEO? He has a CEO, but the CEO reports to him. He's the owner, right? So the owner's number one.
Okay, so he's got basically, what changed from last year? Let's start with that. First the guy lost 30 pounds. So after last year's camp, he watched the video of himself playing basketball.
He was like, oh my God, I'm so slow and out of shape. F this. And you can see that the type of person who can become the number one creator on YouTube by obsessing and focusing for 10 years, guess what? That guy can transform his body in a year or two.
So he's on an extreme bodybuilder workout program. He's got his bodybuilder, Meals. He's got his trainer who follows him around. And they built a gym right outside of the studio that we went and hung out in.
It's like, this is where he works out of it. He's like, I only have three goals this year. Grow the channel, get big and sell chocolate. Those are the three things he's doing.
And that's the other interesting thing. Last year when we talked to him, I don't know, you didn't go to his studio last year, but we did. And he has like 10 things he was doing. It was like, oh, I want to do this mobile gaming thing.
And then I'm doing this over here. I'm doing this over here. And because why not? He could do any of those things, right?
You and me find it hard to say no to opportunities. I texted Ben. 100 times more. Ben was every night being Ben.
I believe he is my business partner. He helped organize the whole event. But during the event, we're basically not talking, because we're just working different parts of the room. And you know, me and Ben talk 24 seven anyway, so we don't need to talk at this event.
But at the end of the night, he was texting me like, yo, like, all right, bring it up. Like we were just text random words. We don't even explain them to each other. Like we'll talk about this later.
Here's some takeaways. Here's some insights. There's some learnings. There's some ways we can help somebody in this room.
Like whatever. And one of the things I texted him, I gave it's embarrassing. And Jimmy has literally at least 1000 times more opportunities than us. Like this podcast creates a lot of opportunities.
You know, where we are in the tech world creates some opportunities. But he literally has at least 1000 extra opportunities. And he does less. He says yes to less stuff than we did.
We have. Like we're doing four things he's doing too. And like that's insane. Like that just shows like how poorly we are staying focused and committed to what actually matters and being smart about saying yes and no to things.
I said if this guy could say no to literally 1000, there'd be 10,000 better opportunities than what we were saying no to. Like that's something to learn from. So, look, what change? He lost much weight.
His channel has basically like doubled in the last year that we've talked to him. He's like I don't know 100 million more subscribers. His chocolate business has taken off. So I really underestimated this chocolate business feastables when I had a chance to invest in this thing like at the earlier rounds.
And I was like chocolate company like that's why chocolate? Like I get it. Your audience is young but like chocolate's kind of like low priced. It's like, you know, how often do people?
How often do people rebuy this thing? Like should he be building like, you know, a mobile game or something like that? That's kind of what I was thinking. And last year when we were with him, I think the results were like, it's okay.
Or it might be okay. Like it was kind of like a three. He was like, I got a piece burger. It's a burger chain virtual restaurant.
That's doing I think it was doing like a hundred million gross or something at the time. They just shut that down. And then or he like doesn't work on that anymore. They had like a couple of things in the pipe that's like translation servicing for like YouTubers, whatever, they had all this stuff.
Chocolate was like number three maybe last year. And now it's like every day I wake up and think how do I sell more chocolate? Right. It's like that level of like hyper obsession.
And you know, gonna do hundreds of millions in chocolate sales this year with a clear path to how this could become like, basically it's like there's five chocolate companies that matter. They're valued in the billions up to, you know, $30 billion. We are eating share like crazy. I can't touch it.
So when it comes to marketing and so, you know, we are just blowing through the like retail doors, basically it's like, yeah, like get into Walmart. Walmart is the main thing. And guess what? I can drive more people to Walmart than these guys can.
And so he is just like really blown that business up, which is pretty impressive. That was pretty obvious that that's gonna be a billion dollar plus business. I would bet that he's gonna sell that chocolate brand for $6 billion. That's my guess.
I think that's what's gonna, I think it'd be fast forward the news three years from now. You know, Mr. B sells the majority's paper and the chocolate is for a six billion dollar valuation. That's insane.
And what about his mindset? So you said he focused more. What else changed? Well, so Joe Rogan has a thing he says about David Doggens where he goes, he's uncommon amongst uncommon men.
So this room was really interesting because I don't know the average network, even take out Joe who's like, you know, worth like seven to $10 billion or something. When we were doing the intro, I was like, you know, between me and Joe, we're worth almost $10 billion. So Joe, so basically, even if you take him out of it, you know, this is a room of very, very successful people. Average, probably like, I don't know, a hundred million dollars worth or something like that.
Amongst this group of very successful people, it was very clear that Jimmy is an outlier. He's an outlier because of his mindset, because of his ambition, because of his level of obsession, because of his work ethic, because of his absolute disregard for social norms. So let me just tell you something that stood out. So basically he was very humble.
He was like, you know, he's like, I've made every mistake you can make try to run this business. He's like, I've hired and fired like six CEOs. I thought we hired the Disney guy. Surely he'll know things.
I don't know shit about YouTube. That's not gonna work. We hired this person over here and then they build the whole thing out and I realized, oh my God, they built this round. We gotta get rid of all that.
He's like, so I made all these mistakes. I'm gonna learn from you guys because I'm only 25. I've only been doing this for a couple of years now. You guys have been doing this for 20 more years than me.
Like there's people in the room who are 50 years old, right? So it's like, it's a different level of experience. He's like, I'm just making things up. I'm sitting here in North Carolina, just making things up.
I don't even have access to people like you on most days to even ask questions. So he'd be like, I'll take some examples. So he's like, we're like, so what worked for you? How have you scaled this thing up?
He goes, oh, I just create clones. And we're like, what? Yeah, I just wanted to clone myself. Cause I was like, God, I know I could do this, but I don't have the time.
So I need to clone somebody. He's like, what do you mean? What do you do? He's like, so I literally have somebody essentially move in with me.
And I just duct tape him to my head. He's like, you're gonna follow me everywhere to everything. And for this first six months, all we're gonna do is just shadow me and just learn exactly how I think and what I want and what I do and why I do it. And then in six months, you start getting, you're, you start doing those things.
And he's like, I basically now cloned myself several times. And now I have, and then they cloned themselves. He's like, that's what we do. And we're like, so you literally have the guy live with you?
He's like, yeah, that would be better than if he didn't, right? And we're like, yeah, what about his family and stuff? He's like, yeah, I mean, I just, do you want to do this or not? And so like, one of the guys, one of the guys who's like his right hand man now, last year when we went, he was a guy just like, you know, he does his sounds like, live in this circle for 100 days and you get like half a million dollars.
This was the guy living in the circle. He was just like a random contestant. But he had a background in video production and he had some experience and so they actually recruited him after that experiment to work with him. That was like his right hand man.
That was everything with him. He was like, dude, you got like kids. This is like a Saturday. Are you supposed to be working?
He's like, yeah, I work every day. I work all day, every day. And he's like, I made a deal with my family. I was like, look, I'm coming out here at the once in a lifetime experience.
You're not going to see me for like the next nine months. Hopefully after nine months, I will have like set up a system where I'll be back home a little bit more. But like, this is an adventure and I want to go on it. This is like the pinnacle of my career.
It's a once in a lifetime opportunity to work with this guy on this type of stuff. So I'm going to go all in. And this all in mentality was just so pervasive. I'll give you another simple example.
The guy who's currently his assistant, we were like, how did you get the job as a assistant? And he's like, oh, did you interview him for this? How did he like pick you? He's not an interview.
He's like, they really wanted to play this board game. But Amazon Prime was going to take two days. And so one of his guys hit me up because he didn't have to game. And he's like, fly here right now.
And we want this game now. We want to play now. We don't want to wait two days for Amazon Prime. We want to play this game tonight.
He's like, so I just got on a flight and I came and I handed him the board game. And they were like, cool. If you're willing to do that, you can make it here. Do you want to job?
They're extreme enough. And he's like, he's described. So I was asking this guy, I was like, how do you filter for this? Because they were trying to pick up.
Like, how do we keep this culture as we scale? Of people who are just all in. And he's like, now when I interview people, we do like these psychographic tests to get figured out by personality profile. But he's like, then I'm going to talk to you.
He's like, I'm going to spend an hour convincing you. How hard this is going to be and how much you're going to have to sacrifice to be here. And I can just see in that. Do they flinch?
Do they start asking me about vacation policies? Or do they get excited about going on this mission? Like this mission to Mars and their version of the mission to Mars? I thought that was fascinating.
That he's basically breeding this insane work culture. The team has leveled up so much. The quality of people he has around him from last year to this year has leveled up so much. And he just breaks all the social norms.
Like just being like, yeah. He's like one guy. He's like, I talked to his main, like one of his like main contact guys, like editor thumbnail guy. Like this guy's job title is like master of thumbnails.
Basically he just does thumbnails. And I was like, how did this work? He's like, well, I had my own channel. That was doing well.
How do you convince you this? He's like, well, his channel was taken off. He's like, we were always talking about strategies and ideas every day and like our little mastermind. And we were just sitting Discord all day and talking about what's working, what's not, studying the platform.
And he's like, I just knew this guy's like hyper-sest. He's gonna make it. And he offered me the, he's like, first I started helping him. And he wasn't paying me or whatever.
I was just helping him out, whatever I could. He's like, then he told me, like, hey, I need a thumbnail for this, like tonight. He's like, oh dude, sorry, I'm out of wedding. And like, by the way, I don't work for you.
So, you know, it's not gonna work. He's like, so we wired me 10 grand. And he's like, can you make this thumbnail, please? So I told my girlfriend, I left the wedding.
And I made the thumbnail and I've never looked back since. My role has grown and he's made it all worth my while to be here to shut down my own channel to go all in. And I just thought it was fascinating, the level of like disregard for like convention. Partly because he doesn't know it.
And partly because he's like, well, we need this. So what's the best way? Like, can't we just, they're out of it. Couldn't we just find a guy with a game and tell him to book a flight and he'll be here in a few hours?
Cool. We're not limited by Amazon shipping. Like 99 people out of 100 would not try to bypass Amazon's fastest shipping as like the way to get something. I remember years ago, 10 plus years ago, my wife worked at Facebook and she was telling her father about working at Facebook.
And I think my wife worked there starting when there was six or 9,000 people, I forget. And my father-in-law was like, why do you need 9,000 people to run a website? Like why do you need 9,000 people for like a webpage? What do you, what all those people do?
And that's what I, someone had said that Jimmy has, Mr. B's has hundreds of employees working for him. And at first I was like, how do you need hundreds of employees? And then I had to rethink it.
I'm like, well, no, he's actually, he's a movie studio. It just, instead of theaters, it's on your phone or on your TV. I was like, this guy, he has just built like the new, the new Paramount or whatever the studios are, the Warner Brothers. And that's exactly what he's doing.
And I think it's fascinating because, you know, I did this a little bit with newsletters, but not with nearly that intensity, where it was like, let's just take a small thing or something people think is small and try to blow it up. And at the time it was email, people thought it was just like a something you disregard. I'm like, no, we can get like 5 million subscribers in turn into a business. And of course it was only a fraction of what he did.
But that's basically what he has done with YouTube. But with a much better result where he's like, what's this one small thing that people are dismissing? And he's got the whole studio around it. It's pretty amazing.
And the other thing, if you talk to me is like, he's like, it's impossible to do what I'm doing better than me. I spend 10 times more than anyone. I use every waking hour of my day to think about this. I hire all the best people in the world.
I reinvest all of my profits back into this. And I'm gonna do this at exactly, and I think in decades, not years. So how could you beat that? And if you just abstract this away, like forget about the fact that he's doing that for YouTube channels, like there's something to be inspired by learning from that, right?
Like if you were willing to work in thinking decades, not years, work every hour, every thought in your brain, it's consumed by how do I do this better? You reinvest all your money and say, I will spend as much as I can to make the best product possible to get this into as many people's hands as possible. Can you lose? Like what is there to fear?
How could you possibly lose with that equation? And I think that that is just like a very fascinating mindset to see in practice. A lot of people can say that shit. Very few people can actually do it.
And I know that he says he invests everything, and we had read on the pod, and he had kind of insinuated that. Like sometimes what they do is it's a mess. Like because they move so fast. So like we just miss him stuff, but that's okay.
Do you think that Jimmy is cash poor then? Like is he just like everything is tied up into his business? I don't want to speculate too much on that, but I think, you know, the reality is he is a venture-backed startup. He raised venture capital, and he is doing what an Airbnb leader would have faced with.
He was like, I'm going to lose a ton of money now every year, but building up all of this market share. So that then I can make back, you know, I can become a $10 billion or $100 billion company. That's literally what he's doing. He raised like 50 million plus, and invests all of that into content to build this enormous following of being the most followed creator on TikTok and YouTube, and hundreds of millions of fans.
And then he used that to launch a chocolate business. That's going to be worth billions of dollars. Plus his back catalog is worth a lot of money, plus his sponsorships and ad revenue. Well, we'll make a lot of money.
Plus any other business he launches will make a lot of money. He just did the, he is a movie production studio in terms of his operations, but he's like eventually more like a venture back startup than he is like a creator. Can you talk, so when I hear about the way that he lives, part, I'm definitely inspired, but I'm only inspired because I'm not going to change the way I do things so much like him, because that's just not my personality. And I don't think that's what I enjoy is to be that all in of like, you know, I'm more well balanced, which means I'm going to be less successful and I'm okay with that.
But there are, you had other guys there. So Joe Gabia, I don't know what his intensity level is like. I've only spent three minutes with him and I'm read about him. That's about it.
But then you also had Sayed. So Sayed's 32, Sayed has businesses, he was on our podcast, he's got businesses that no one will talk about because it's not really that popular, but I imagine he's in the realm of being a billionaire and then you have Joe Gabia, who is multi-billionaire and his company is one of the biggest and best in the world. How did, did you learn different perspectives on how to crush it based off of being around like those three examples, Jimmy, Sayed and Joe? Yeah, 100%.
I'll give you a couple of quick observations. So one observation is, by the way, there was probably like two or three more people that were like billionaires at this event. So you get to see like a range of like, oh, how do people think? How do people operate?
And it's like, yeah, so he's like, small team, simple business, un-sexy, not going to be famous, don't want to be famous, don't want people knowing my name, I want to be able to walk around. He travels the world with his son, you know, for two weeks out of every month. That's what he wants in his lifestyle. You talk to Mr.
Beast about kids and he's like, it's a shame people have kids, man, they go soft. Right? He's just like, he's like, damn it. He literally like, I don't want to put words in the mouth, but the general feeling is like, it sucks that people start off really ambitious, trying to do big, cool awesome shit.
And then like, just get tired or they either get tired or worn out or disillusioned or they shift their focus to family. And you're like, he's just like, that's not going to be me. And so you have totally different perspectives on these things. And you know, no judgment.
There's many ways to win each person's to choose the game they want to play. But I will share a couple of observations. Number one, this is probably just a good observation for me in general in life. The smartest and most successful people in that room were the quietest.
They were the ones doing the most listening, the least bragging, the least kind of like, you know, you know, word vomit of storytelling or trying to interject themselves. Oh, you did that. I did something similar to you. Let me tell you about me, me, me, me.
And it was the people who were the least successful and the least sharp in terms of like, the most wisdom or intelligence on a topic that we're talking the most. And I'm guilty of that. I'm in the talk the most camp. I was like, damn, that's a real takeaway for me from this, was watch how those people operate.
You want to be them. You have to watch how they operate. And you know, they definitely do that. This sort of the ratio of two years for everyone mouth, right?
Like double the amount of listening is talking, if not more. And that was just so obvious to me at this event. They had the lead, and also the people who were actually the most successful had the least kind of like, I would say the whole group is pretty good about like, not trying to brag or one upmanship. You know, we're trying to assert themselves.
It had that in the least quantity, which I thought was very, very interesting. The second thing I thought that was interesting was, just back in terms, there was like always these, the people who were very, very successful in one area, more often than not, if I asked them about some random side quest hobby, they were also like world class at that thing. Like we were talking about, you know, Joe was super successful at every beat. He's also like, you know, extremely fit.
Not like kind of thing, extremely fit. Jimmy, the day after our event, he's like, oh, I'm, what are you doing tomorrow? He's like, oh, I flew, I'm flying in all of, he's like, I play this one board game that's super niche called Dune, is like, there's no tournament for Dune. So I created it and I'm flying in the French champion, the British champion, the German champion, like the best players in the world to compete with me at this game.
He's like, I did this last year and I won. He's like, I play, you know, these guys play 10,000 hours a year, whatever, 100,000 hours a year, something crazy. Like, I don't have that time, but I like, you know, when I do play, I binge this thing. And you know, that's my way of unwinding is to become world class at this random niche strategy board game.
And like we've heard these stories about how, you know, Peter Teal is also a Grandmaster chess champion. Or Travis Kalenick was ranked number three in We Tennis. We tennis globally, right? And it's like, yeah, Jimmy literally won the competition, he'll give the other best champions in the world at this board game.
And they were so bad, they're like, we gotta run this back. He's like, great, let's run it back. Let's do it again this year. And like, you know, he put up a 20 grand prize.
He's like no prize bowl for this thing, because it's like such a niche game. And I thought that's also kind of interesting, which is once you develop kind of this laser beam that can cut out your eyes and you hone that laser beam on your main thing, if you ever shift your focus to something else, you're like Homelander and you just can just burn a laser through whatever that next thing is because you have practice the art of, you know, obsession, focus, excellence, you know, breaking something down into which core parts and building it back up again. And I was like, dude, how do you describe yourself? Are you like, are you an entertainer?
Are you like a chocolate guy now? Are you a business man? Because you're in a room with business people. Are you a YouTuber?
What do you call yourself? You know what he said? He said, I don't know a business builder. He said, I'm a data junkie.
No way. He's like, yeah, I basically just studied the algorithm, studied the platform and I figured out what's gonna work. And I decided I'm gonna study this more than anyone studies anything. And he's like, then I basically figured out what type of content is gonna work.
And then through my experimentation, I figured out what's gonna work like when they, you know, when we put up a thumbnail for our YouTube channel, we put up one thumbnail. And it sometimes we're like, you know what? I don't know if that's a good one. And then we're like, screwable AB test.
Are YouTube teams gonna hear this? I'm gonna be freaking out. I think they put up a lot more than that. No, they don't.
The AB test, they say, that's it. You know what he does? They will test like hundreds of thumbnails like rap and rap and succession during the first release of video. They will cycle through hundreds of thumbnails programmatically to try to find the winning one during that.
And then they're also like, well, our loyal fans, our hardcore viewers come first. They're gonna want to see Jimmy's face. But after that, after basically the 24 hour period, it's gonna be more fans that are from the platform, just people browsing YouTube. They don't know Jimmy.
They don't want to see his face. So let's just put this, you know, this backup full of snakes or whatever that the challenge is. Well, and I told me about that. And I go, Jack, is he doing that because he's so big or is he so big because he did that?
And he said the second one. He's so big because he did that. Yes. Yeah.
I'm like, he's successful because of that. He doesn't do that now because he's successful. Another random nerdy you take way ahead. But actually I'll just leave it as this last one.
So the random nerdy take away. He is making the biggest, he is attacking the biggest Tam on YouTube. So like Tam is this idea of total address will market. And I could think of a viral idea, maybe an idea that's kind of juicy.
But like his ideas are like, you know, an eight year old in the Philippines or a 25 year old in the United States or a 40 year old woman in the UK would all be interested in his video. Why? Because his video is a like, it's a video you don't even need words to explain. You can literally just with a thumbnail or like a hieroglyphic explain.
It's like man trapped in room 100 days. All right, I'm interested. What is that? You know, you know, two people, you know, first to leave the circle loses.
It's like, OK, I get it. And a million dollars, first to leave the circle loses. Or he'll do a video that's like a million dollars if this, if this like FBI agent can catch me. Right.
It's just like very, very simple premises that appeal to a really, really broad amount of people. And I just, that was something I hadn't really appreciated before. I thought he was making kind of like viral, clickbait-y type of stuff. What I didn't factor in was he will only pick ideas that can literally appeal to like one billion people.
And that's just different than what most people do on the platform. Most people don't like our channel, for example. Like stuff we talk about, it's not meant to do that. It's meant to appeal to a narrow and niche of people in a deep way.
It's meant to be the entire world in a small way. What did you think of hanging out with like guys like Jack Smith and Val? So that's the first, so we had Val, or I had one day you weren't here, so I had Val in the pod. Val's a guy who has like four different companies with like three or two of them in the $100 million a year range.
What did you think of hanging out with a guy like Val? He's cool, right? Everybody had interesting things to share. Can I tell you the lights?
Because I don't want to just say all the good things. Can I tell you the bad things? Yeah. The big, the worst thing was not getting to invite everyone.
So we only invited 20 people this year. We invited less people than last year. Because last year it was kind of a lot to manage. We had 30 people last year.
This year we targeted 15. So we tried to cut it in half. It ended up in 20 at the end. But that was the worst part because it's really, really hard to say no to people or not invite people.
Your friends will just do more. You're trying to create an event where there's new people there. And so therefore you can't do it. That was shitty.
Also another thing, I hate hosting these things. I know it's good. Meaning there's so much value in hosting. This people feel so good.
It's a lot of work. It's a lot of work. And it's honestly, I'm OK with work. It's just socially like, I feel drained.
You know what I'm saying? It's about the podcast. I feel drained after these. And I'm like, dude, I could go all day.
At the end of the night, everyone, at least I'm like, I am so over socialed out. I'm an introvert, actually. It turns out you're performing as well. And I want everybody to have a good time.
And it's like, dude, you can't control the people. I haven't had time. Yeah, you're working, basically. And so it was socially, I felt so exhausted.
Socially exhausted is the right. The last one or so, a couple of what's basketball. Kind of mediocre. It was pretty sloppy because the overlap of people who are super successful and interesting that also are good pick up basketball players, surprisingly low.
Also, people lie. We're like, yo, you play. They're like, yeah, love to. They show up on my, you don't play.
You don't play. Next year, do fighting. You fight camp. So we agreed to do a fight camp.
I talked to Michael Bizbing before. Michael Bizbing, UFC guy in YouTuber. He would be interesting because everyone would want to be Jimmy or Joe Kabia. Michael Bizbing would be cool.
I bet some UFC guys have listened to us and D.M. does. That would be fun. I want to take any of the hobbies and then mix, basically integrate them.
So rather than work balance, where it's like, there's the things I like to do and then there's work, and then they're separate. They're always trading off time against each other. No, no, integrate them. And so take something I love to do, which would be like, boxing or sparring in some way or basketball, and integrate it with networking.
And you lost. You lost. So last year, last year was crazy because this is when I saw that Jimmy was insane. We were all just hanging out in this basketball court.
And he didn't even make an ordeal of it. He was like, hey, Sean, if you can make this half court shot, I'll give you $10,000. And he didn't even say like, if you don't make it, I get this. Or you only have three shots to make it.
Like there was no, I was like, what the fuck with Jimmy? Why would you make this bet? And he was just insane. And he did it.
And you did it in like number five or three or something. And he gave you 10 grand. And I heard this year you lost 10 grand doing the same thing as I wanted. I lost the half court shot this year.
I lost 10 grand to Joe. And it's one thing to lose $10,000. It's another thing to lose $10,000 to a multi billionaire. It's also like, oh damn, this is a little extra kick to it.
So you paid for 15 minutes, 15 minutes fly time on his jet. Exactly. And actually because we lost the game, we had to go and do the ice plunge in the freezing cold lake thing. So that was also part of the penalty of losing the final championship game.
So that kind of suck. Yeah. So those are some of the little lights. Someone who mentioned to me, they didn't say that you guys discussed this, but I assumed because he kept bringing it up about prime.
And so this is pretty mind-bogg. So the Mr. B stuff is mind-boggling that he has a chocolate company that makes hundreds of millions of dollars. I looked up prime.
So prime was started by Logan Paul and KSI. Publicly, they said that the business and the second year of business did $1.2 billion in revenue. And I imagine that prime must have come up in your conversations. And someone said that the two guys who founded it alongside Logan and KSI were like young kids, almost like they implied that they were nobody.
He's like, they had no business in getting into this industry. And it has just crushed it. And I guess my mind is like $1 billion in sales. That's worth your prime.
That's worth like a really high multiple because how fast it's growing. That's worth billions of dollars. You basically have trillions and billions of dollars in value off of a creator. It's mind-boggling.
Did you learn anything interesting about prime? Yeah. So I think some of that's accurate and some of it's not. So they did do over $1.3 billion, $1.3 billion.
And what's kind of like its first full year, you know, at launch in 2022. So the 2023 numbers are the first full year of full calendar of your business. So that's bonkers, right? Obviously that's bonkers.
What business does over $1 billion in revenue in this first year? That's crazy. They're not kids. So I think they're in their 20s, but they're not kids.
They are also not like never done this before. Remember we talked about those like status signals of like the green flags of when you're young, white video game, player, hacker of popular thing. Another one, you know, running your own Minecraft servers. That's another one.
One other one is sneaker flipper. So these guys were sneaker flippers. That's how they kind of like that was their road into business with selling, you know, sneakers. Then they created this kind of like, they did a couple things.
But then they ended up creating something called Kalani Nu, which I don't know if you heard about this, but it's like kind of this like posh drink that like, it was started with this Instagram creator. She's not anywhere near the level of like a Logan Paul or whatever, but they started this thing. They've done partnerships with King Kardashian and others. Like they made Tim A, like the King Kardashian flavor thing.
Kalani Nu, they did before prime, like an energy drink in a pre-workout. So yeah, it's like for women and it's like high end. It's like the, you know, equinox or whatever. And it's, Kalani Nu does over $100 billion a profit per year.
So it's a, that itself is a almost billion dollar revenue, revenue generating things. That is, that itself is probably a multi-billion dollar company that they built before prime per year. So these guys did that. They have this whole code called Congo Brands.
They don't want people to know about them. You go to LinkedIn, great picture. You go to Congo Brands, not much story. If anybody asks who owns prime, they say Logan Paul and KSI.
In reality, these guys own 60% of that company, right? Logan and KSI own, you know, that sort of like 30 to 40% of that company. And so that brand prime is gonna be, my guess is that that ends up being like a $20 billion brand. It's crazy.
And you know, that is gonna make Logan Paul a multi-billionaire off of, off of prime. So, you know, Celsius, you know that energy drink? Yeah. Celsius just sold 8% to Pepsi for 550 million.
So Celsius is valued at 6 billion. Prime is bigger than Celsius. It's gonna be bigger than Celsius. It already is bigger than Celsius.
And so what an insane story. And that guy, Trey, you know, Mr. B, he was like, I call him like, he's like, I call the guy every day. He's like, that guy is so helpful to me with festivals.
He's like, I'm calling that guy all the time. He is so smart. He's like, he is so smart, so much smarter than everybody else in this space. It's insane.
And he's like, I am just getting so much learning from that guy. And he's like, that's why I like to meet people that I can learn from because I've seen how much fat, you know, he's like, same thing for me. He's like, if I wanted to, if you took my channel away, I can rebuild right back to where I am in three years. He's like, that's how Trey is with CPG.
And he's like, I'm just trying to find who that person is for all the different fields. He's like, I want to meet them. Yeah, what's crazy is if you Google Trey, like his name, like you barely get anything. There's no interview.
I tried hard to find, you know, some of him on YouTube or an interview with him, nothing. That's insane. Last question. All right, so you did this thing.
You know, we call that lasagna. I know it. Tell them why we call this lasagna, Sam. What is it?
You move in silence. Move in silence like lasagna. All right, so you did this thing. At worst, it was fun.
At best, it was life changing. If it is life changing, how are you going to change? Laser focus, my friend. In fact, during the thing.
You should have just listened to me four years ago. Should have listened to you then. But the thing is you don't really have the same level of inspiration and motivation that Mr. B.
That's true. And I'm not really as successful as them. If I had a few zeros behind my bank account or my Instagram account, maybe you would have listened. But it just sucks.
You couldn't have listened to them. Laser focus on content specifically, because you know, one realization, you've got to know who you are and you've got to know what you're into. For me, I think I'm probably like a B plus entrepreneur. But I think I could be a plus in the content game.
I think it would be impossible really for me to be a plus as an entrepreneur. I don't think I'm. It's not where I'm naturally as talented. Plus, I don't enjoy it enough to go that hard as hard as you would want to to be at that top tier.