Everything is dupes - Today, Explained

What this episode covers

Fender declared war on guitar makers. Lululemon declared war on Costco. Ugg declared war on Quince. Welcome to the era of the dupe product wars. This episode was produced by Peter Balonon-Rosen, edited by Jolie Myers and Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by David Tatasciore and Patrick Boyd, and hosted by Sean Rameswaram. Photo by Francois LOCHON/Gamma-Rapho via Getty Images. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of Today, Explained?

This episode is 27 minutes long.

When was this Today, Explained episode published?

This episode was published on June 30, 2026.

What is this episode about?

Fender declared war on guitar makers. Lululemon declared war on Costco. Ugg declared war on Quince. Welcome to the era of the dupe product wars. This episode was produced by Peter Balonon-Rosen, edited by Jolie Myers and Amina Al-Sadi, fact-checked...

Can I download this Today, Explained episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.