Everything Starts with the Consumer

Kendra talks to Kenya Eldridge (@kenyaeldridge) about her educational and professional journey that placed her among the list of remarkable Black women impacting the beauty industry. Kenya shares the steps to developing her passion for Global Product Marketing and identifying opportunities to innovate. Kenya's trajectory includes setting specific intentions to make moves within the beauty industry; the one-in-a-lifetime experience of diversifying and relaunching Shiseido's entire make-up line in 2016; and her current role at NARS Cosmetics (@narsissist) where she focuses on US marketing.See omnystudio.com/listener for privacy information.