Everything Thought Leadership – Bridging the Thought Leadership & Sales Force Divide – Maria Boulden

Maria Boulden, Gartner vice president and executive partner for sales, puts the sale back in sales. She has led cream-of-the crop sales teams for over 30 years. Her experience includes a collective 30 years at DuPont, the $13 billion revenue global chemical company, and running many global sales groups. In 2019, Maria decided to take her sales and coaching expertise to Gartner. On her LinkedIn profile, she describes her role at the $5 billion research firm as networking, supporting, coaching, guiding, and challenging “those who lead, network, support, coach, guide and challenge their company’s sales team.” Maria spoke with Bob Buday about bridging the gap between thought leadership professionals and salespeople, who are often unaligned. On this episode of “Everything Thought Leadership,” she goes into detail on how they can collaboratively engage B2B buyers and generate revenue. Visit Maria Boulden’s bio on Gartner: https://www.gartner.com/en/experts/ma... “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over. https://freemusicarchive.org/music/Ja... https://freemusicarchive.org/music/Ja... https://creativecommons.org/licenses/...