Everything Thought Leadership – Mara Stefan: Powering ManPower’s Data-Driven Insights

Mara Stefan is Vice President of Global Insights at ManpowerGroup, a $20 billion talent services firm – one of the largest in the world. Over her 25-year career, Mara’s has done nearly everything in thought leadership, from working with executives and their organizations to create thought leadership content to developing and executing thought leadership marketing strategies. Previous to Manpower, Mara headed global thought leadership marketing for the IT services giant Cognizant Technology Solutions, elevating eminence for the company’s Center for the Future of Work and its Digital Business and Technology business unit. She later led thought leadership strategy at The Adecco Group, another large talent services firm. Earlier in her career, Mara founded Emerge PR, a tech public relations firm that helped client small and large with content creation, market research, executive functioning, and more. Throughout her career, Mara has helped subject matter experts and their companies to gain recognition for their blockbuster ideas and solutions by facilitating big-name partnerships with the likes of TED, Thinkers50, and the World Economic Forum. In this episode of Everything Thought Leadership, Mara talks in depth about her career journey, working and partnering with industry luminaries, the role of thought leadership for technology companies, and more. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue and made to loop. https://freemusicarchive.org/music/Ja... https://freemusicarchive.org/music/Ja... https://creativecommons.org/licenses/...