Everything wrong with Keir Starmer’s media strategy - and how to fix it

There's news today of a Downing Street shakeup and speculation too about a ministerial reshuffle next week. Parliament returns on Monday, with Labour MPs hoping that the new term will bring with it a chance to rejuvenate a government that has plummeted in the polls and a party that seems almost mutinous. This summer, Nigel Farage has planted himself at the centre of the news agenda - with regular press conference, media stunts and interventions. Labour ministers have been doing the round too - but they seem to have less to say in recent weeks than the Reform leader, Amidst all the talk of a reset, Jon and Lewis break down where Labour's media strategy is going wrong - and what Keir Starmer needs to do to win the messaging war. Visit our new website for more analysis and interviews from the team: https://www.thenewsagents.co.uk/The News Agents is brought to you by HSBC UK - https://www.hsbc.co.uk/