Everything You Need to Know About Email Marketing | #027

Email is a fundamental tool we use every day but does it have its place in marketing? Should you bother with email marketing? Is it really worth investing the time, money, and resources? After all, many say "email is dead."   In this episode, Adam shares the facts and stats proving just how effective email marketing can be and breaks down everything you need to know to make it work for your business. Episode Discussions: What is email marketing? The myths of email marketing Why email marketing is important and why it works Facts and stats on ROI The only 3-part introductory email sequence you need Adam's recommendations: email service provider and training course Why email can be more advantageous than social media     2:01 "Email is dead" vs. "Email is the most effective form of marketing available"   Who's right?   "Email is an integral part of our society, culture, the way we do business, the way we interact with friends and family. It ain't going anywhere anytime soon."   2:59 Fact #1: Email works -Cited as being 40x more effective at acquiring customers than Facebook or Twitter.   03:23  What makes email so effective? We all use email - personally and professionally Allows the development of a relationship - by telling longer stories including videos and getting your customers to take action by using some form of embedded links or CTA.   Pro tip: Use social media, like Facebook and Twitter, to drive traffic to your email list so you can follow up and continue to build the relationship there.   social + email = powerhouse combo Email is everywhere - 92% of online adults use email "We tend to trust, to an extent, the quality of the information we receive there above other places which perhaps is the biggest reason that email marketing works so well." Customers prefer receiving promotional materials via email over social media= it is ok to sell with email. -Make certain you're doing it tastefully, respectfully, and keeping it relevant.   05:55 Fact #2: Email allows you to be seen and heard. A message is 5x more likely to be seen in email than through Facebook. Social media feeds are chaotic. "It's basically like a high school talent show with everybody trying to get attention and be heard above the noise." You have a limited time to grab prospects attention in regards to social media. Email makes way for video content, shared links, stories, etc.   06:53 Fact #3: Email makes you money Has ROI (Return on Investment) of 3800%. Some stats show as high as 4300%.   "That is a whole lot of return on your marketing investment. Especially when compared to that super incredible deal that your uncle Lonnie offered you a few years back to invest in his llama farm." 07:40  How do you use email marketing? Need email service provider - allows you to add subscribers and send emails. Forget about Mailchimp (limited features) and Aweber (a dinosaur)   Adam's Recommendation: Drip: a better level of service with a lot of options. If you're just getting started, they have 100% free plan to test it out.   Need training on how to write amazing revenue generating emails and use them in your business. Adam's Recommendation:  Autoresponder Madness Relatively fast course Very valuable content Fun It works "Drip + Autoresponder Madness = secret cocktail of email marketing goodness"     9:30 Need emails One of the biggest obstacles: "What am I gonna write about?" "You don't need to be a modern-day Hemmingway to write effective emails for your customers." Authenticity and transparency are more important than good spelling and grammar. Add value where you can Be you and be real Just want to write   3 Part Introductory Email Sequence: #1. Solves your customer's biggest problem or answers the #1 question you get in your business #2. A follow-up: where you introduce yourself, your business, and story #3. Introduce another problem, explained in more detail, and describe how your product/service solves that issue.    Takeaway: Emails provide more leads, a better relationship with current and potential customers, and incredible ROI.     Mentioned in this episode: Drip Autoresponder Madness   Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts