Everything You Need to Know About Finding the Right Customer

In this episode of Shopify Masters, Ben Sehl of KOTN breaks down how he built a multimillion-dollar apparel and home goods company by perfecting the production of a plain white t-shirt. From going viral on Reddit to tapping into the creator economy, Ben shares strategies that helped KOTN grow while also having a positive social impact.

Episode 401 of the Shopify Masters podcast, hosted by shopify, Shuang Esther Shan, titled "Everything You Need to Know About Finding the Right Customer" was published on August 18, 2022 and runs 39 minutes.

August 18, 2022 ·39m · Shopify Masters

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Summary

In this episode of Shopify Masters, Ben Sehl of KOTN breaks down how he built a multimillion-dollar apparel and home goods company by perfecting the production of a plain white t-shirt. From going viral on Reddit to tapping into the creator economy, Ben shares strategies that helped KOTN grow while also having a positive social impact.

Episode Description

For more on KOTN and show notes: https://www.shopify.com/blog/kotn-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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