Everything you need to know shooting content at your next B2B event | EventShark Podcast Ep. 14

Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI?In this episode, EventShark cofounders Jake Clare and Ding Zheng (aka the The Sales Rapper) break down their full content capture blueprint from pre-event strategy to post-event distribution. They unpack the most overlooked opportunities at conferences, user events, and happy hours like capturing customer testimonials, thought leadership videos, and running street interviews. If you want to turn your next event into a content machine, this episode gives you the playbook.Timecodes:0:00 Intro1:20 Why do podcasts fail?4:15 Being intentional with B2B events6:01 The declining ROI of traditional B2B events7:23 The Sales Rapper was early B2B event content8:59 The biggest missed opportunity at B2B events9:37 Capturing customer testimonials at conferences10:57 Types of content capture at events11:24 Using content as an experiential event activation13:05 Different types of B2B events13:34 Content strategy at massive B2B conferences16:45 Content strategy at owned or co-owned B2B small events18:01 Content strategy at user conferences20:33 Testimonials at user conferences22:20 Happy hour or side events at large B2B conferences24:21 Different content formats at events26:59 Short form content at B2B events30:13 Tragedy of the commons - street interviews34:27 Recap videos of B2B events36:17 Long form content at B2B events40:14 Documentary / BTS style content at B2B events44:54 What not to do at B2B events46:59 10x ROI street interviews47:51 Pre-planning your event content capture56:02 On camera talent59:21 Production roles1:03:18 Post event process1:05:18 Outro#marketing #eventmarketing #b2bmarketing