Everything You Want Is on the Other Side of Scary with Brian Wallace

👉 Get my guide to clarify your next step: ⁠https://itstheinbetween.com/Brian Wallace has spent 19 years helping organizations take complex ideas and make them simple, visual, and impossible to ignore. As founder of NowSourcing — one of the pioneering infographic and visual storytelling agencies in the world — he's helped companies, basketball players, and movement builders get heard.He also sat on the South by Southwest advisory board for half a decade and organizes the Innovate Summit, a curated event built around the idea that the best thing you can walk away with from any room is one real relationship.This conversation goes wide. Brian talks about how he thinks about simplifying ideas, why most people hide behind bullet points and complexity instead of leading with emotion and story, and what it actually looks like to be a super-connector — hint: it has nothing to do with collecting business cards.He gets into the broken conference industry, what a healthy event looks like, and why everybody is a media company whether they know it or not.Takeaways:👉 The three layers that make any idea land — emotion, storytelling, and data — and why the order matters👉 Why leading with bullet points and features is the fastest way to lose someone before you've started👉 What "super-connecting" actually means and why most people misunderstand it👉 How Brian built a conference around the idea of "the concierge of humanity" — and what that looks like in practice👉 Why everyone is a media company, including you — and what to do with that right now👉 The creative impulse Brian believes is breathed into every person and why most people suppress itThis Episode Is for You If…👉 You've left a role that gave you identity and you're trying to figure out what to build next👉 You know you have something to offer the world but you don't know how to make it visible👉 You feel isolated in your transition and don't know how to start rebuilding your network👉 You've been avoiding the thing you actually want because it feels too scary to start📝 Show Notes:https://itstheinbetween.com/episode34-brian-wallace/