Everything you wanted to know about data lists -- but were afraid to ask

In this week's episode, we are talking with Pam Lang, CEO of Xcelerated Data, a company that focuses on fixing data quality problems leading to better decisions in your marketing organization. Pam explains compiled lists, hotlists, the differences between consumer lists and business lists, and SIC codes versus NAICS codes.

Episode metadata supplied by the publisher feed · Published Feb 17, 2022

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Everything you wanted to know about data lists -- but were afraid to ask

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This episode was published on February 17, 2022.

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