From Blogger to PR Founder: Building a Career in Music Publicity with Erica D'Aurora

Welcome to You Had to Be There, the podcast where we deep dive into the world of the music industry. I'm your host, Julia Gomberg. After a short summer hiatus, I’m super excited to be back and introduce my latest guest, Erica D’Aurora!Erica is the powerhouse behind Gioia Communications, a PR agency for artists. The name gioia—Italian for “joy”—perfectly captures the passion for music she has carried throughout her entire life. She shares how she went from writing about music as a blogger to building a business that helps artists get their work heard. In this episode, Erica breaks down the steps, lessons, and mindset shifts that shaped her path in the music industry.Be sure to check out Erica’s curated playlist alongside this episode, which feature some of the artists she works with, and some of her other favorites, which you can find in the show notes. Thanks so much for listening! Be sure to follow along on Instagram at @uhadtobetherepod, and I'll catch you next time.Erica's IGErica’s Playlist