Evidence-based in clinic, Gut-feel in business

Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching.

The main discussion outlines seven reasons for coaching resistance:

(1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship

(2) the “I can figure it out myself” trap and trial-and-error costs

(3) imposter syndrome and vulnerability around sharing business details

(4) bad industry coaching experiences, hard sales, and cookie-cutter protocols, with a call for frameworks over forced systems

(5) ROI skepticism, citing research showing ~6–8x returns and strong small-business impact

(6) isolation and lack of peer sounding boards

(7) the “timing” excuse

Christie encourages aligned, values-based coaching and points listeners to modernchiropracticmastery.com.