Evofem’s “Soul” Purpose is to Improve the Lives of Women Part 2

Pioneering business and bioscience leader Saundra Pelletier embodies resilience and fortitude. Her company, Evofem Biosciences, exists to give women control over their sexual and reproductive health. It’s doing so with a first-of-its-kind hormone free, on-demand prescription birth control gel, Phexxi.Leading, funding, and scaling a biosciences company is challenging, let along one with an unyielding commitment to social impact at its core. Saundra, who fills the role of CEO, President, and Executive Director, calls Evofem’s sole purpose its “soul” purpose—and that centers on bringing to market products that address unmet needs in women’s reproductive and sexual health. It’s been a challenging road, but one that Saundra has been proud to travel with the growing Evofem team.Listen for Saundra’s insights on:How social issues and user insights can guide business and product development Why Evofem put social impact at the center of the business, and how Saundra has evolved and scaled the model, including plans to eventually distribute Phexxi in  the developing worldWhy focusing on “the little things”—like kindness and thoughtfulness—can make all the difference in building a successful business and empowering employeesLinks & NotesAbout Evofem BiosciencesPhexxiInc. Interview with SaundraSaundra Pelletier on LinkedIn (00:00) - Welcome to Purpose 360 (01:54) - Introduction to Part 2 with Saundra Pelletier (02:58) - Evofem's Phexxi (05:30) - Marketplace Response (06:38) - Distributing to the Developing World (07:50) - Advice to Women Wanting to Go Into Bioscience (10:05) - Composition of Investors (11:28) - Response From Physicians (13:32) - Social Media Reactions (15:20) - Comparing to the Little Blue Pill (15:48) - In the Know (18:48) - Insights for Entrepreneurs Wanting to Advance Women's Sexual Health (20:37) - Dealing With Cancer (23:54) - Three Points to Share (27:20) - Last Thoughts (28:22) - Wrapping Up