Evolución de las centrales de medios con Xepus Ginebra

What this episode covers

Xepus Ginebra ha colaborado los últimos 21 años de su carrera en distintas centrales de medios. Actualmente es managing director de Kidzania México e Inglaterra. En esta charla hablamos sobre el papel que juegan las centrales de medios como intermediarios y compradores de publicidad en los espacios que con el paso del tiempo se fragmentan y se complejizan aún más. Si no comprendes la importancia que juegan en el ecosistema del marketing, esta charla es para ti. Síguenos en @sonoropodcast en todas las redes sociales. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode was published on July 6, 2021.

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Xepus Ginebra ha colaborado los últimos 21 años de su carrera en distintas centrales de medios. Actualmente es managing director de Kidzania México e Inglaterra. En esta charla hablamos sobre el papel que juegan las centrales de medios como...

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