Evolution of Affiliate Marketing Agencies into the PR World with Blake Cantrell

Ever wonder how the affiliate marketing landscape has evolved in the past 17 years? Ponder no more as our seasoned affiliate marketing veteran, Blake Cantrell, shares his insights and experience navigating the ebbs and flows of the industry. Blake takes us on a riveting journey, unfolding the trials and strategies of affiliate marketing and the paradigm shift that it has experienced over the years. Dive into the crucial significance of 'picking your lane' in a crowded industry and the paucity of adequate training for agencies looking to expand their teams. Through Blake's lens, we also explore the challenges of performance-based packaging and get tips on how consultants can reach out to networks for leads. With clarity, Blake underscores the importance of having a comprehensive understanding of your team, services, and specialties when working with an agency.We then shift gears to look at the future of agencies and affiliate marketing. Imagine another player entering the space - what would be the implications for holding companies or networks looking to adopt the strategy? Blake provides invaluable insights on this, the potential conflict of interest when networks recruit in-house affiliates, and the need for affiliate programs to stand out in the market. As we wrap up, we discuss how CBD companies are seeking affiliates and stress the importance of finding the right fit. If you're keen to understand the world of affiliate marketing or looking for opportunities in the Santa Barbara area - this episode is a must-listen! The hottest affiliate recruitment tool of 2026 is Alfie. There is a 7-day free trial and a no-risk 30-day money-back gauranteeGo to Dustinhowes.com/trial to sign up If you’re serious about affiliate partnerships, you need to know FMTC. They help brands connect with qualified, trusted content partners instead of wasting time on low-quality traffic. FMTC is where top publishers go to discover offers they actually want to promote—and where brands go to scale affiliate revenue with real relationships, not spammy outreach. If you want smarter affiliate growth, check out FMTC at Dustinhowes.com/fmtc Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com