Evolution of Marketing - How to build a strategy for 2022 | Connecting The Dots 14 | Business Clicks Podcast

In this episode of Connecting The Dots we walk through the importance of understanding your customer and the 4 components to creating a customer persona. The evolution of marketing shows us that the successful brands today are ones that understand the importance of a customer focused approach. The advantages of focusing on the unserved customer rather than the product are too numerous to quickly mention now. However, I do want to talk about the need to understand your customer deeply, in order to be able to truly provide value and be positioned to build a tribe of fans around your brand. The 4 components that make up a good customer persona are the demographics, the psychographics, the geographics and the customers behaviour.  Brand and Marketing Consulting. Learn more at adambarbaro.com Instagram: @adamebarbaro LinkedIn: Adam Barbaro