Evolutionary Ideas Audiobook by Sam Tatam
from Hear Remarkable Narration Turn Stories Into Unforgettable Cinematic Listening Experiences Instantly Hosted by Sam Tatam
https://audiobookzap.com/free
Embed this episode
What this episode covers
Listen to full audiobook for free : https://audiobookzap.com/free Title: Evolutionary Ideas Subtitle: Unlocking Ancient Innovation to Solve Tomorrow’s Challenges Categories: Career, Cognition, Personal Success, Professional Development Author: Sam Tatam Narrator: Kevin Meyer Publisher: Harriman House Release date: 05-10-2022 Language: English Summary: When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways. Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers, and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning, and sheer luck, we have found what works. Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly. Just as Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). #ad Disclosure: As an Amazon Associate I earn from qualifying purchases.
No transcript yet.