Evolved Law Firm Brand Management with Jeanne Frazer

  If you ask most lawyers to tell you a little about their brand, you are likely to receive a confused look and a short answer that they have the best law firm. This tells me absolutely nothing. If you manage a law firm or run a solo practice, take notes today, because our guest Jeanne Frazer will share some basic tips on law firm branding.   Questions and topics covered on this show: 1) Why should law firms care about their brand? 2) Your brand is as important as your car. 3) Becoming an *approachable* expert. 4) Stepping over dollars to pick up dimes.    Jeanne Frazer has conducted workshops and seminars across the US on topics including public relations, research, integrated marketing, branding, media, and strategic planning. Working with law firms and legal associations on branding and marketing for 12+ years, Jeanne is uniquely qualified to talk about issues facing today’s lawyers. Legal speaking experience: NC Advocates for Justice, numerous Personal Injury Lawyers Marketing & Management Conferences (PILMMA), Catalyst Conference, Lawyers Inner Circle, and Legal Marketing Association Southeastern Chapter.    Vitalink, the advertising and marketing firm  : http://www.vitalinkweb.com The Expert Speakers: http://www.theexpertspeakers.com   Sponsor: Chris McCarthy of Northwestern Mutual Life Insurance Company, Milwaukee, WI.