Evolving Audience Engagement in the Digital Age with NPR's Michael Smith

from Content Disrupted: Bold Takes on Brand Marketing · host Skyword

In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.

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This episode is 46 minutes long.

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This episode was published on September 19, 2024.

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