Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers

from Results by Design: UX Insights for Business Leaders · host UpTop / Michael Woo & Deborah Roberts

Join our Results by Design panel and guest, Deborah Roberts, Senior UX Designer at UpTop, in a thought-provoking episode exploring the evolution of B2B buyer behaviors and their profound impact on website dynamics 🚀 In our latest episode, we discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these changes in B2B buyer behavior, and what to do about it.🎯 Key Takeaways:Unraveling the transformed enterprise B2B buyer journeyIdentifying redundant B2B website practices in the face of these changesWarning signs signaling larger underlying issuesJoin us as we explore expert approaches to elevate your products, optimize customer interactions, and steer your organization toward unparalleled success. Tune in now and revolutionize your business strategies!--------------------------Episode Particulars--------------------------Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/Deborah Roberts | Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/--------------------------Episode Context--------------------------Gartner Win More B2B Sales Deals Report: https://www.gartner.com/en/sales/insights/win-more-b2b-sales-dealsG2 2023 Software Buyer Behavior Report: https://research.g2.com/2023-buyer-behavior-reportTrustRadius 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer:https://www.trustradius.com/resources/assets/2022-b2b-disconnect--------------------------Connect with UpTop--------------------------LinkedIn: https://www.linkedin.com/company/uptopcorp/Website: https://uptopcorp.com/Twitter [X}: https://twitter.com/UpTopCorpYouTube: https://www.youtube.com/@uptopcorp-------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple PodcastsDeezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

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This episode was published on January 12, 2024.

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