Evolving Brands: SB Foods & Meiji Adapt to New Markets

Discussion strategies for business growth by examining two case studies. The first case highlights S&B Foods' approach to revitalizing their long-selling Red Can curry powder through brand extensions aimed at adapting to changing consumer lifestyles. This involved internal innovation and launching new product formats while preserving the brand's core identity. The second case focuses on Meiji's creation of a new chocolate brand, "Koi Chocolate," specifically targeting the increasing inbound tourism market by re-evaluating their primary customer base and emphasizing Japanese flavors and packaging. Both examples underscore the importance of understanding market shifts, adapting product offerings, and strategically evolving established brands to achieve continued success.