Evolving Consumer Study: How to Plan for Shifting Behaviors and Key Findings

from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive

Featured Guest: Angela Drake, Director of Research and Market Intelligence with Cox Automotive gives a behind-the-scenes look at the new findings from the Evolving Consumer Study, which took a close look at those evolving behaviors and uncovered some key finding that are important for dealers, OEMs as well as the automotive industry plan and take pro-active actions on in order to have continued success on winning the sale.

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This episode is 23 minutes long.

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This episode was published on December 17, 2024.

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