Evolving Marketing Strategies: Insights from Kelly Hopping at DemandBase

from CMO Chats · host The Ortus Club

Kelly Hopping, Chief Marketing Officer at Demandbase, shared her journey from engineering to marketing, emphasizing pipeline optimization, rebranding, and the importance of sales-marketing alignment to meet evolving industry demands.

Episode metadata supplied by the publisher feed · Published Nov 13, 2024

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Evolving Marketing Strategies: Insights from Kelly Hopping at DemandBase

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