Evolving Marketing Strategy to Meet Consumer Needs

What this episode covers

In this episode of Dynamic Disruption, host Mary Hanula welcomes Matt Labuda, Vice President of Marketing at LINE-X, to discuss how the company has grown from a truck bed protection provider into a comprehensive vehicle customization brand.Matt shares how LINE-X adapted during economic challenges, embraced digital transformation, and built a loyal customer base through authenticity and quality. The conversation highlights the brand’s marketing strategies, customer engagement tactics, and continued household name status in vehicle customization.

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Frequently Asked Questions

How long is this episode of Dynamic Disruption?

This episode is 18 minutes long.

When was this Dynamic Disruption episode published?

This episode was published on September 24, 2025.

What is this episode about?

In this episode of Dynamic Disruption, host Mary Hanula welcomes Matt Labuda, Vice President of Marketing at LINE-X, to discuss how the company has grown from a truck bed protection provider into a comprehensive vehicle customization brand.Matt...

Can I download this Dynamic Disruption episode?

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