Ewa Zborowska | On staying focused in high seas, and the uncomfortable question of outcome | Episode #80

In this episode, Lasse Rindom speaks with Ewa Zborowska, Research Director at IDC and one of Europe’s leading AI analysts, known and renowned for her clarity in the face of hype. With decades of experience turning early signals into strategic foresight, she joins the podcast to discuss what’s actually, truly, really happening in enterprise AI adoption. Together, they unpack: Why everyone claims success in AI while most projects still quietly fail, and what it means to fail in AI How analyst work sits between vendor buzz and the messy truth of enterprise IT Why integration - not pilots - remains the real bottleneck to value How regulations can unlock innovation by reducing risk and enabling trust If you’re exhausted by AI theatrics and want to hear from someone who reads the footnotes and drives genuine influence on vendors and buyers -  this is your episode. Do you want to know more about Ewa Zborowska?: Ewa Zborowska is a Research Director at IDC, leading the European AI research program. She has over 20 years of experience in market analysis and consulting, focusing on how emerging technologies influence business and society. Ewa is recognized for identifying meaningful patterns in technology trends and explaining complex topics in a clear, accessible way. Her work spans cloud computing, AI, and managed services, where she brings a balanced mix of independent analysis and collaborative engagement. Her steady curiosity and thoughtful approach have helped her build strong relationships with clients and colleagues. She remains focused on future trends and the long-term impact of technology, aiming to better understand what today’s innovation will mean for the next generation.