Ex-PepsiCo Sales Director: 7 Easy Ways Unlock Tesco, Waitrose and Sainsbury’s With Category Management

Book a North Star Demo - by emailing the legend here [email protected] Wanna land Tesco Sainsbury's CoOp or Waitrose & Partners in 2025?Well, my friend, good newslisten up. Delighted to welcome Kieran South founder of North Star on to the poddy We chat all tingz Category managementCategory Management is THE secret weapon you didn’t know you needed The thread from founder vision <> buyer goals <> retail success = build mahoosive brands. Yes, North Star are a poddy sponsorNo, we’re not flogging their gearThis is jam-packed with value, that’ll transform your pitch decks. ON THE MENU: 1. Defining Category management for 3 years olds2. The Difference between Category Management for BUYERS vs BRANDs3. PerfectTed: What ACTUALLY is incrementality: if we took this SKU off shelf, would shoppers switch?3. 3 Golden ways to drive incrementality that NO ONE Thinks About (this is gold))4. Why Brands who think about their brand LOSE, but, brands who think about the category WIN5. How do you grow a category for dummies ?- more shoppers in stores (Tesco club card) - More shoppers in store buying more in your category = penetration- Weight of purchase 6. Never Forget: Your shopper CHANGES as you move from early adopter to household brand 7. Why Category Management is “turning on the lights” no more guessingFull ep Monday🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)