Ex Urbe Ad Astra Bonus Ep. 2: Manga for non-manga readers

This will probably become a series of occasional bonus episodes in which Ada Palmer and Jo Walton discuss manga and anime with an eye to its innovations, cultural norms, and wider implications for the media landscape.   - Gender and age marketing categories in manga. - Translation of Japanese onomatopoeia (sound-effect words). - The influence of organized communities of fandom on a medium. - A story-formula and set of character archetypes called "moe" (MO-ay). - Moe's reliable merchandising profit, resulting in more moe. - Availability of manga on devices both broadening and narrowing market categories.   And more!