Exceptional Leaders Focus On Strengths

Sales teams are made up of different people, with difference characteristics, different attributes, different experiences and different strengths. We hear a-lot about sales leaders conducting SWOT analyses and then focusing their attention on identified weaknesses, and building strategies and plans to turn those weaknesses into strengths. How about we instead hone in on the strengths and encourage people to play to these? That’s that topic of discussion in today’s episode.