Exceptional Selling Through Buyer Centricity with Hamish Knox

Many sales organisations believe they are buyer centric and place the customer at the centre of everything they do, and yet, often their behaviour and strategies tell a different story. Especially in B2B selling, creating a safe environment for the buyer is crucial to building and retaining their trust and leading them to making a purchase. The sales leader has a critical role to play here, especially when it comes to training, coaching and mentoring. In this episode, I’m joined by Hamish Knox, a highly successful sales leader & trainer, and owner of Sales4 Training & Consulting Inc, a leading Sandler franchisee in Canada. It is a terrific conversation, filled with ideas on exceptional selling. To connect with Hamish and to learn more about what he does, please go to: LinkedIn – https://www.linkedin.com/in/hamishknox/ Website – https://go.sandler.com/hamish/ Full Funnel Freedom Podcast – https://www.fullfunnelfreedom.com/