EPISODE · Dec 7, 2016 · 1H 5M

Exchanges #162: Wer rettet Ebay (vor sich selbst)?

from exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel · host Jochen Krisch und Marcel Weiß

Wie könnte Ebay wieder Anschluss finden? Jochen Krisch und Marcel Weiß diskutieren in den neuesten Exchanges am Beispiel von Ebay, welche strategischen Möglichkeiten und Stellhebel Unternehmen haben in Sachen Plattformstrategie, Kundenansprache und Markenstrategien, um sich im Online-Markt gegen Amazon & Co zu behaupten.

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Exchanges #162: Wer rettet Ebay (vor sich selbst)?

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