EPISODE · Dec 17, 2023 · 1H 4M

Exchanges #341: Was bringt TikTok Shop?

from exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel · host Jochen Krisch und Marcel Weiß

Jochen Krisch und Marcel Weiß schauen in den neuesten Exchanges auf TikTok Shop. Warum geht TikTok in den Onlinehandel? Wie ernst meinen sie es damit? Was sind die Aussichten? Und wo liegen die Gemeinsamkeiten und Unterschiede zu den Versuchen von Instagram und Pinterest? Werbepartner: commercetools ist die weltweit führende Commerce-Plattform basierend auf den MACH-Prinzipien (Microservices, API-first, Cloud-native und Headless). Viele weltweit führende Marken wie bsp. AT&T, Audi, Danone oder Trox nutzen commercetools, um für ihre Kunden einmalige digitale Kundenerlebnisse zu kreieren. https://commercetools.com/de

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Exchanges #341: Was bringt TikTok Shop?

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