EPISODE · May 29, 2015 · 57 MIN

Exchanges #99: Reinventing Otto

from exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel · host Jochen Krisch und Marcel Weiß

Otto muss sich neu erfinden, aber wie? In der Bilanzpressekonferenz zog die Otto-Führung kürzlich eine bittere Bilanz für das abgelaufene Geschäftsjahr und kündigte radikale Weichenstellungen an. Was bedeutet das für einen Konzern wie Otto? Darüber unterhalten sich Jochen Krisch und Marcel Weiß in den neuesten Exchanges. Links zu den Themen: http://excitingcommerce.de/2015/06/04/exchanges-99-reinventing-otto/

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Exchanges #99: Reinventing Otto

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