ExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse Findings

from The MadTech Podcast · host ExchangeWire

On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing.They look at the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media Pulse report.

What this episode covers

ExchangeWire's Grainne Reid, John Still, and Mat Broughton discuss the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media Pulse report.

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ExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse Findings

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This episode was published on February 28, 2025.

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