ExchangeWire on Index Cloud, Meta CTV Advertising, and Synthetic Audiences

from The MadTech Podcast · host ExchangeWire

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by CEO Rachel Smith and COO Lindsay Rowntree.Index Exchange has deployed the world's first containerised DSP on its new cloud infrastructure. The team discuss the technical side of Index Cloud and how it changes bid mechanics on the open web. The second story covers Meta's plans to extend its advertising offerings into CTV. Finally, they look into News UK's synthetic audience-planning tool, Times ExplorAItion, and the ways publishers are leveraging their first-party data to better target audiences.0:00 Introduction0:58 Bedrock Platform debuts first containerised DSP15:12 Meta looks to CTV to fuel advertising growth26:55 News UK launches tool with Times first-party data

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