EPISODE · Oct 4, 2024 · 40 MIN
ExchangeWire on the Rise and Fall of Oracle’s Ad Business, Prime Video’s Partnership with Odeon and Copilot’s New Payment Plan for Publishers
from The MadTech Podcast · host ExchangeWire
On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech. Today (4th October) is your last chance to vote for The Wires 2024's Ad Tech Personality of the Year and Ad Tech Rising Star. Visit these links to get your votes in: https://exchangewire.secure-platform.com/a/page/nominate-2024/atpoty-24 https://exchangewire.secure-platform.com/a/page/nominate-2024/atrs-24
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What this episode covers
They examine the rise and fall of Oracle’s advertising business, Prime Video’s partnership with Odeon to bring discounts to consumers and Microsoft’s pledge to start paying publishers for content used by Copilot Daily, a new feature of its AI chatbot Copilot.
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ExchangeWire on the Rise and Fall of Oracle’s Ad Business, Prime Video’s Partnership with Odeon and Copilot’s New Payment Plan for Publishers
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