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ExchangeWire on UK Streaming Regulations, Rugby Ads, Walmart & OOH Revenue

EPISODE · Feb 27, 2026 · 40 MIN

ExchangeWire on UK Streaming Regulations, Rugby Ads, Walmart & OOH Revenue

from The MadTech Podcast · host ExchangeWire

In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by COO Lindsay Rowntree and co-founder & advisor Ciaran O’Kane to discuss streaming, retail, and out-of-home.They look into Ofcom's regulation of video-on-demand platforms, backlash over in-game ads on the Six Nations debut, and Walmart’s AI-powered shopping assistant, Sparky.0:00 Introduction1:51 UK streamers face 'enhanced regulation'11:14 Rugby fans riled over in-game ads20:16 Walmart's AI boosts order value31:20 2025 out-of-home revenue

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ExchangeWire on UK Streaming Regulations, Rugby Ads, Walmart & OOH Revenue

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