ExchangeWire on WPP's GroupM Move, TV Upfronts and AI Copyright

from The MadTech Podcast · host ExchangeWire

In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising. They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups. Content referenced during the discussion: https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/ https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/

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