ExchangeWire's Ad Tech Quiz: LiveRamp Acquisition, AI Adoption, and Meta's Ad Revenue

How much did Publicis acquire LiveRamp for? What percentage of UK digital advertising businesses are using AI? What figure is Meta's ad revenue projected to hit in 2026?In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing is joined by John Still, head of content, and COO Lindsay Rowntree, with an all-time score of 3-0. The first story this week is Publicis Groupe acquiring data collaboration platform LiveRamp. The team discusses what this means for the industry and the agentic opportunities it presents for the agency holding group. The second explores the pace of AI adoption in digital advertising, and the regulations needed alongside its rapid acceleration. Finally, they examine Meta’s ad revenue growth, which is projected to rise in 2026 before slowing in 2027, and the possible reasons behind those figures.*Lindsay was referring to Meta’s Advantage+, not Automated+0:00 Introduction1:12 How much did Publicis acquire LiveRamp for?11:06 What percentage of UK digital advertising businesses are using AI?23:25 What figure is Meta’s ad revenue projected to hit in 2026?