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ExchangeWire's Ad Tech Quiz: Netflix Subscriptions, Meta’s Scam Ads, and Smartphone Use

EPISODE · Feb 13, 2026 · 30 MIN

ExchangeWire's Ad Tech Quiz: Netflix Subscriptions, Meta’s Scam Ads, and Smartphone Use

from The MadTech Podcast · host ExchangeWire

How many UK households have a Netflix subscription? What percentage of Meta’s total revenue comes from scam ads? What was the smartphone usage rate in the UAE in 2025?In this quiz edition of The MadTech Podcast, ExchangeWire’s head of marketing Grainne Reid is joined by COO Lindsay Rowntree and John Still, head of content. They look into the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising.0:00 Introduction1:14 SVOD subscription numbers13:28 Meta scam ads revenue21:15 Smartphone usage rates26:01 MENA focus

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ExchangeWire's Ad Tech Quiz: Netflix Subscriptions, Meta’s Scam Ads, and Smartphone Use

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