Exciting new product in children's publishing

Cambridge MBA alumni Brian Yang and Ed Franklin premiered booki (pronounced book-e) at the recent London Book Fair. Booki is an e-reader designed specifically for children aged two to six years old. Ed Franklin spoke to us about booki, the upheaval in the publishing industry, and how he started on his journey to work in a start-up. An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.