EXCLUSIVE INTERVIEW WITH PROF ROBERT BOOY: COVID-19 What you must know as a business leader to navigate the Pandemic; protect your staff, customers and prepare for the battle. S2: EXCLUSIVE

This isn’t the end of the world.  It is a pandemic but we will get past Coronavirus Disease 2019 (COVID-19).  In our podcast, The Brand Transformation Show, we interviewed our client and infectious disease expert, Prof Robert Booy.  Prof Booy, from the University of Sydney, is a global expert on infectious diseases and has been educating Australia across the media and informing public policy during this crisis.The key messages:This is a battle, we need to take action to slow the disease down and every business can help.As business leaders, we must help our teams practice good hygiene, social distancing, work from home but most importantly, keep going.  Society and community need businesses to keep trading and survive through this crisis.  Don’t stop, press forward with confidence by following good hygiene.This change in behaviours may need to last 3 monthsWe are seeing other parts of the world come through their 2-3 month painful period and cases are reducing; Wuhan, South Korea and Singapore are all demonstrating they are now on top of the crisisRespect, trust and leadership matter now more than ever before