Purpose, Optimism and the Infinite Game: Simon Sinek

In this special live episode of Virgin StartUp Changemakers, Holly Branson sits down with bestselling author and leadership thinker Simon Sinek to explore purpose, optimism and what it takes to build a business for the long term. Recorded as part of Virgin StartUp’s 10th birthday celebrations, Simon reflects on finding your why, asking for help as a leader and adopting an infinite mindset that focuses less on beating competitors and more on continually improving. Together, Holly and Simon explore the role businesses can play in society, why founders have an opportunity to provide the vision and leadership people are looking for, and how optimism can become a practical force for navigating uncertainty. Whether you're defining the purpose behind your startup, developing as a leader or thinking about the kind of business you want to build over the next decade, this episode offers a thought-provoking perspective on leadership, vision and building something that lasts. In this episode: Finding and articulating the purpose behind your business Why asking for help can make you a stronger founder The difference between finite and infinite approaches to business Why your competitors can become valuable "worthy rivals" Developing a vision bigger than individual products or goals The role founders and business leaders can play in society Why optimism doesn't mean ignoring difficult realities Building belonging and purpose through company culture Why founders should focus on early adopters rather than convincing everyone The three pieces of advice Simon would give startup founders Changemakers is brought to you by Virgin StartUp, the not-for-profit organisation helping founders start and scale the businesses they're passionate about. Recorded live at Virgin StartUp's Changemakers events, every episode features honest conversations with entrepreneurs, founders and business leaders sharing the lessons, challenges and ideas shaping the future of business. Looking to start or grow your own business? Find out more at virginstartup.org Brought to you in partnership with our friends at Virgin Money - the home of brighter business banking. Hosted on Acast. See acast.com/privacy for more information.