EPISODE · Jun 12, 2026 · 45 MIN
ExecMBA Podcast #424: MSBA Update with Professor Jingjing Li
from The ExecMBA Podcast · host UVA Darden School of Business
In this episode of the podcast, we catch up with Jingjing Li. Jingjing is an Associate Professor of IT and Innovation at the McIntire School of Commerce at the University of Virginia, and she is also one of the Academic Directors for UVA’s MS in Business Analytics (MSBA) program. We talk with Jingjing about Module 4, the module she leads in the MSBA program, how the program is incorporating AI into the curriculum, how the program stays relevant in a rapidly evolving landscape and more. For more insights, tips, and stories about the Darden experience, be sure to check out the Discover Darden Admissions blog and follow us on Instagram @dardenmba.
What this episode covers
In this episode of the podcast, we catch up with Jingjing Li. Jingjing is an Associate Professor of IT and Innovation at the McIntire School of Commerce at the University of Virginia, and she is also one of the Academic Directors for UVA’s MS in Business Analytics (MSBA) program. We talk with Jingjing about Module 4, the module she leads in the MSBA program, how the program is incorporating AI into the curriculum, how the program stays relevant in a rapidly evolving landscape and more. For more insights, tips, and stories about the Darden experience, be sure to check out the Discover Darden Admissions blog and follow us on Instagram @dardenmba.
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ExecMBA Podcast #424: MSBA Update with Professor Jingjing Li
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