Executing an Authentic Digital Marketing Strategy in Luxury Real Estate with Andrew Hong

What this episode covers

In this episode of Estate of Mind, Institute President Diane Hartley sits down with Andrew Hong, co-founder of Tobe Agency, a digital growth marketing agency based in Los Angeles, CA. Tobe Agency has worked with the Institute for more than two years to help grow the Institute’s online presence with valuable content like this podcast, the Institute blog, and other successful organic and direct marketing campaigns. During the episode, Andrew and Diane discuss what’s currently working when it comes to growing your personal brand online, and how to preserve the authenticity of your connections and communication in a digital world. As for Andrew, you can find him and the Tobe team in the trenches with their partners, fine-tuning flywheels and funnels, building sales and marketing architecture from the ground up, and creating content with a data-driven perspective.